Snap Into the Minds of Gen Y and Gen Z Customers

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It can be hard to understand both Generations Y and Z, especially because of how much they rely on social media to find new products and general information on what is going on in the world. Even though they may seem difficult to reach, it’s not as hard as you think. Sarah Weise, Partner, Global […]



Buy-Buy Beauty

Beauty

In today’s consumer climate, independent and startup businesses are dressed to kill. This is especially true for the over $445 billion beauty industry, which is expected to reach $750 billion by 2024.




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Christmas in July: Utilize the Senses to Craft the Ultimate Buying Experience

Christmas

There are a lot of considerations that go into crafting the perfect holiday spirit, and likewise, the perfect shopping experience. Shoppers engage with your brand through all of their senses, so it is important to utilize every opportunity to create a lasting impression.




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Retailers Who are Killing the Social Media Game

social media

Social media is a marketing tool that every retailer should be using. We enjoy discovering new independent retailers online and admire their work and curated posts.




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Then & Now: A Look Back at Last Year’s Retail Predictions

prediction

This time last year, in the cover story of our January 2017 issue titled, “What’s Next For Retail?” we made some predictions on what would happen in our industry over the course of 2017.




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Social Media is the No.1 Marketing Choice for Card & Gift Retailers

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In a recent study of over 300 retailers, Card & Gift Network found social media was the most popular online marketing activity for the greetings card and giftware industry.




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A Retailer’s Guide to Instagram

Katy A

Instagram has become a game-changer for many retail businesses. It provides a wealth of opportunities to creatively personalize shopping experiences for customers.




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Boost Sales with These Five Social Media Steps

social media

Social media is such a vital part of business nowadays that it cannot be ignored. If harnessed in the right way, you can take back full control over your business’s social media profiles to be used as an advantage and a tool for success.




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Pinterest for Retailers

pinterest

Pinterest is a great social media and marketing tool for retailers.




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Managing the Media Mania: How to Thrive on Social

social media

For many independent business owners, managing your brand’s social media presence can seem like a daunting task for which there just isn’t enough time.




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