Time To Hop On the Mobile Location Strategies Bandwagon

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Mobile location data offers the possibility to gather real-time information about consumers through their smartphone, rather than trying to infer attributes and behaviors from other sources like store data, census surveys and IP addresses.




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Amazon Prime Day 2018: What Merchants Need to Know to Win

Amazon Prime Day 2

Amazon has made Christmas in July a real thing. The annual Amazon Prime Day is a full day and a half of great deals exclusively available for Prime members. Many participating merchants and deal-seeking consumers consider this day a sacred retail holiday. Even retailers who aren’t a part of the “official” program can benefit from […]



Organize Your Business with Google Cloud

Google Drive

Businesses and consumers all over the world have been using Microsoft Office since it’s initial release in 1990. It’s helped to keep businesses organized and easy flowing. But now, organization and communication has never been easier as new wave technology continues to stream its way into our lives.




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How Good Website Design Translates to Better Sales

Web site

In today’s digital world, every business needs an online presence, whether you sell organic baby clothes, gourmet barbecue sauce, or marketing services. Most consumers do online research before making purchasing decisions and your website informs how they view your brand.




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Retailers: What You Need to Know About SEO

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If you are looking for a specific product and want to know more before buying it, what do you do? Most people turn to Google for answers, either looking at product reviews from other customers or the product descriptions themselves to see if it has everything they need. As a retailer, wouldn’t you rather be […]



The Conversational Magic Sauce for Ecommerce

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Ecommerce continues to grow every day, but there’s something missing amongst all the hype. Since the beginning of time, commerce has been a conversational experience. Businesses have to talk with customers and relate to them in order to make a sale, and according to Michael Perry, Director of Product at Shopify, this conversation “magic sauce” […]



Adding Mobile Package Tracking Can Help Your E-Commerce Store

delivery

Have you ever had a customer complain about a lost package or that it was taking too long to receive their order? Amazon is putting a live mobile tracking feature on their map, allowing customers to know when their expected package is nearby. Many online retailers have overlooked the importance of tracking, or rely too […]



Grocery Goes Digital

grocery goes digital

According to Supermarket News, about 45% of consumers have shopped for groceries online, but 60% of that group says they rarely do so. The biggest barrier to online grocery shopping is perishables like meat and produce.




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Visual Merchandising: Creating a Community Online

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Brick and mortar independent retailers capture the hearts of their communities and play an integral part in them. The bond created in-person through new connections and friendships born between businesses, customers, and neighbors can be recreated by small online businesses through visual merchandising.




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H&M: Will Afound Replace Ecommerce Losses?

H&M

Seen as a forward-thinking company, H&M added online shopping back in 1998, establishing the very first online market in Sweden. But, for the fast-fashion behemoth, it seems like lately they may have lost their forward-thinking mojo.




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